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Apple shares may grow by 26% due to AI strategy


December, 28 2024
watermark Economic news

Wedbush analyst Dan Ives expects Apple shares to rise to $325, up 26% from current levels, thanks to the integration of AI into the company's products. Apple's strategy, called «Apple Intelligence,» is already changing its approach to developing the consumer market, he noted.


The iOS 18.2 update, released this month, added new AI features, including ChatGPT integration, emoji and image generator. In early 2025, Apple plans to introduce an upgraded Siri assistant that will become more talkative.


Ives believes that AI will increase demand for Apple products, especially among the 300 million iPhone owners who are ready to upgrade. The new chip architecture, AI application development, and next-generation hardware are expected to strengthen the company's long-term growth.


According to the analyst, the current iPhone production cycle may become historic, which is confirmed by positive supply chain data and high user interest in Apple's AI innovations.


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