The price of gold has reached an unprecedented level — for the first time in history it exceeded $2,800 per ounce. The current price of the precious metal is $2794. Such a rapid price increase exceeding 30% this year is attributed to several factors. First, central banks are actively buying gold, making it more in demand on the market. Secondly, during the period of geopolitical instability caused by conflicts in the Middle East and Ukraine, investors are increasingly turning to gold as a «safe haven.» Also, the uncertainty caused by the upcoming presidential elections in the United States supports interest in gold as a reserve asset. Analysts are recording a strengthening market position, expecting not only a reduction in Fed rates, but also broader market and geopolitical uncertainty. Global demand for gold reached a record high in the third quarter, exceeding $100 billion. According to the World Gold Council, sales volumes increased to 1,313 tons, due to active investment flows, including from wealthy individuals from Western countries.
