According to a study by the National Retail Federation (NRF), the tariffs proposed by Donald Trump could reduce the purchasing power of Americans by between $46 billion and $78 billion per year. These tariffs provide for general rates of 10-20% on all imports and an additional 60-100% for products from China, which will seriously affect consumer categories such as clothing, toys, furniture, household appliances, shoes and travel goods. As Jonathan Gold, NRF vice president of supply chain policy, explained, American retailers depend on imported goods to maintain affordable prices and a wide range. Tariffs are essentially a tax on imports, which ultimately falls on consumers in the form of price increases. For example, the price of a toaster can increase from $40 to $48-52, athletic shoes from $50 to $59-64, and the cost of a mattress and a spring block from $2000 to $2128-2190. According to calculations, the price increase will particularly affect low-income families, reducing their purchasing power, which highlights the financial burden that the new tariffs can bring.
